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Joth Ricci

Metro Portland

Joth Ricci is an innovative leader with a proven track record of driving growth and creating value. Over his 33-year career, he has led several well-known brands, serving as CEO of Dutch Bros., Adelsheim Vineyards, Stumptown Coffee and Jones Soda Co. His expertise spans business strategy, brand development and scaling organizations for long-term success. 

 

Beyond executive leadership, Joth is committed to community impact and advancing equity. He is the Vice Chair of the Children's Institute, past chairman of the Oregon Business Council, co-founded TASTE for Equity, and served on the State of Oregon’s Racial Justice Council. He is the author of The System, and works with individual leaders and companies to build capacity and manage organizational dynamics. 

 

Currently, Joth serves as Executive Chair at Burgerville and as an executive-in-residence at Oregon State University’s College of Business. He is an active board member for organizations including Upward Projects, The Oregon Fruit Company, Bamboo Sushi and Great Frontier Holdings.